Atari is a corporate and brand name, oftenly called as creators of electronic gaming world. It was established in the year 1972 by an ex electrical engineer Nolan Bushnell and his friend Ted Dabney. From the date of its establishment it was owned by various business entities. Now it is owned by, a wholly owned subsidiary of the French publisher Infogrames Entertainment SA . Atari interactive in return licensed the brand names and Assets to Atari, Inc. a 51% majority is owned by Infrogames Entertainment SA, encompassing its north American operation. Original Atari Inc. was considered as pioneer in arcade games, home video game consoles, and home computers. The company’s main products, such as PONG and the ATARI 2600, helped define computer entertainment industry from 1970s start to mid 80s.
Atari Inc. (1972-1984)
Atari was incorporated in the state California on June 27th, 1972.
Atari’s first product to be launched commercially was Atari 2600 which was the result of Bushnell’s effort to produce a flexible video game console that was capable of playing all four Atari’s game of that time. Bushnell was well aware of the fact that bringing the machine into the market will be extremely expensive. Looking for outside investors, in 1976 Bushnell sold Atari to Warner communications for around $28- $32 million.
Under Warner’s banner Atari achieved its greatest success, selling millions of 2600’s and computers. At that time the home computer revolution was taking off, so new machines were adapted, with the audition of a keyboard and various inputs, Atari 800 was launched with its smaller cousin, the 400. Due to some reason’s they were found less attractive than Apple II. But still Atari was making amore than $2 billion per year and was the fastest growing company in the history of America. However Atari ran into problems in mid 80’s, they loss around $500 million following the famous video game crash of 83’. Adding to their wounds a small but innovative company come in their contest and soon Atari was nowhere on the gaming map. Finally in July, 1984 companies that time president James Morgan sold his stock to Jack Tramiel for $240 million in stocks who then used it to create a new company Atari corporation. Warner retained the name but sold it to Namco in1985.
Atari Corporation (1984 – 1996)
Under Tramiel’s ownership, Atari Corp. released two consoles in the year 1986—the Atari 2600jr and the Atari 7800 console. Atari rebounded, making $25 million profit that year. In 1989 Atari launched a hand held game console Atari lynx with color graphics, but unfortunately lack of parts kept the system to launch the console for the Christmas and the lynx lost to Nintendo’s game boy which only has a black and white and display but was available. Game boy proved a blockbuster and removed Atari from any of left over business. By the 1993 Atari released a 64 bit interactive media system which sold around 200,000 units. But it was not enough to keep Atari in business because market was full of competitors like Nintendo, Sony, and e.t.c.
Atari Inc., a division of Infogrames (2001 to present)
In October In October 2001 Infogrames announced about “reinventing” the Atari brand with the launch of three new games. On May 7, 2003, Infogrames had its majority-owned, but discrete US subsidiary Infogrames NA officially renamed Atari, Inc., renamed its European operations to Atari Europe but kept the original name of the main company Infogrames Entertainment. Atari tried its level best to gain the same fame again but was not successful because this era is of techno freaks like Sony and Microsoft who shares more than 60%of gaming industry. And those consoles include cutting edge technologies like perfume synthesizer, black box and many like them.